

The client is a major specialty pharmaceutical company producing immunoglobulin therapy medicines. Their specialty pharma product was being used by a quarter of all the hospitals in the US.
The client had been giving discounts to hospitals on a case-by-case basis, without any strategy. The client wanted to understand the demand for their specialty product and understand key characteristics of these hospitals so that they could formulate better discounts and pricing strategies.
Created a segmentation schema and strategy which helped the client to target hospitals and price products more effectively.
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